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Reflecting on an Extraordinary Year at Auroom Wellness

Reflecting on an Extraordinary Year at Auroom Wellness

13.01.2025

As we welcome the new year, it’s a perfect time to reflect on a transformative year at Auroom Wellness. The theme of 2024 has undeniably been growth. From scaling up our sales and expanding our distributor network to increasing our production capacity and team size, we’ve marked significant progress across all fronts. Moreover, the addition of a new production unit has allowed us to scale our operations even further, underlining our commitment to meeting the increasing global demand for our products. With a heart full of gratitude, we look back at our biggest achievements and forward to the new possibilities that await.

Expanding Our Horizons: Auroom’s Second Factory

In 2024, Auroom celebrated the opening of our second factory, strategically located in Tõrvandi Industrial Park near Tartu, Estonia. This significant expansion not only increases our production capacity but also enhances our manufacturing capabilities, allowing us to meet the increasing global demand for our saunas.

Positioned near major transport routes, the new facility streamlines our logistics, enabling faster delivery and improved service. Designed with efficiency and sustainability in mind, the factory includes two production halls specifically dedicated to crafting our well-known outdoor saunas.

This expansion equips Auroom to manage the current demands more effectively and scale operations as necessary. It underscores our dedication to quality and positions us for sustained growth, ensuring that we continue to lead in the wellness industry.

Auroom Tõrvandi craftsmanship factory work process

Auroom’s new factory in Tõrvandi

Forming Auroom Group

In a strategic initiative to enhance our product offerings and streamline operations, Auroom OÜ has integrated the operations of the former VMS Timber’s Saunas into its portfolio through the establishment of a new subsidiary, Auroom Saunas SIA.

Auroom Saunas SIA, formerly known as VMS Saunas, boasts a rich heritage in the Latvian sauna manufacturing industry, known for its commitment to quality and innovation. As a division of VMS Timber, it has secured a strong foothold in the European wellness market with its outstanding range of thermally modified wood sauna products. Under visionary leadership, Auroom Saunas SIA has adopted new technologies and sustainable practices to meet the evolving needs of our global customers. Now operating under the Auroom brand, the company is set to broaden its legacy.

 

Barrel Saunas in Interbad exhibition

CEO’s of Auroom Group: Marten Merdikes leading the Auroom OÜ and Raitis Štokmanis from Auroom Saunas SIA.

Halo Sauna from Auroom Barrel Collection

This expansion introduces our new collection – Auroom Barrel Saunas – to the forefront. This addition enables us to offer an even wider range of sauna options, catering to diverse preferences and upholding the excellence our customers expect from us.

Discover our Auroom Barrel Collection HERE

 

A Year of Tradeshows and Global Outreach

2024 was a dynamic year for Auroom in the tradeshow arena. Our sales team proudly represented Auroom at three major international events.

At Interbad 2024 in Stuttgart, we made a memorable impact with two distinct stands: one featuring our Designer Saunas and another debuting our exciting new Barrel Saunas collection. Both collections received an overwhelmingly positive response, highlighting our innovative approach and dedication to quality.

 

Auroom Designer Saunas sales team together at Interbad 2024, Stuttgart

Auroom Designer Saunas sales team together at Interbad 2024, Stuttgart

Auroom Barrel Saunas stand at Interbad 2024, Stuttgart

Auroom Barrel Saunas stand at Interbad 2024, Stuttgart

Auroom Designer Saunas stand at Interbad exhibition

Auroom Designer Saunas representing the excellence of saunas at Interbad 2024, Stuttgart.

Additionally, our participation in the International Pool | Spa | Patio Expo in Dallas, alongside our U.S. distributor Bathing Brands, and at Piscine Global Europe in Lyon, in collaboration with HUUM and our French distributor Atelier Nordic, underscored our dedication to expanding our reach and engaging with industry leaders and customers worldwide.

Auroom Wellness and Atelier Nordic teams at HUUM booth at Piscine Global Europe in Lyon

Auroom Wellness and Atelier Nordic teams at HUUM booth at Piscine Global Europe in Lyon

Auroom Designer saunas in exhibition

In total seven Auroom Designer saunas were proudly exhibited at International Pool I Spa I Patio Expo in Dallas, Texas together with distributor Bathing Brands.

Looking Ahead

As Auroom moves forward, we are driven by a vision to innovate and excel in the wellness industry. The formation of Auroom Group and the expansion of our production capabilities mark just the beginning of our ambitious plans.

We extend our heartfelt thanks to our customers, partners, and the entire Auroom team for their continued support and dedication. All these growth has come thanks to our joint contribution. Together, we are poised for another groundbreaking year.

Reach out to our fantastic resellers for a wellness in your own Auroom sauna: Contacts

If you would like to become Auroom official distributor then contact us via info@auroomwellness.com

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